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Be your genuine and raw self, while sharing why you love Pestie.

Pestie is on a mission to revolutionize the pest control industry. We make it ridiculously easy for homeowners to keep bugs out—without the hassle, hidden fees, or high costs of traditional pest control services. Our smart, science-backed approach delivers professional-grade pest protection straight to customers’ doors, making DIY pest control more effective and convenient than ever.

Top 7 Talking Points

  • 1. Pro-grade, effective products

    • Pestie only sends pro-grade products that work insanely well.
    • They're the same products that the best professionals use.
    Example phrases
    • You'll never have to worry about bugs again!
    • It works on over 100 types of bugs, which is basically every household pest.
    • Pestie lets me do my own pest control like a pro.

  • 2. Save hundreds vs. traditional pest control

    • Pestie is ¼ the cost of normal pest control companies.
    • You can cancel anytime, and there’s never any contracts.
    • It’s the most cost-effective way to get rid of bugs.
    Example phrases
    • I save hundreds every year using Pestie.
    • Pestie is literally 1/4 of the cost of my previous pest control company.
    • I was getting ripped off.

  • 3. Easy for anyone to apply in 10 minutes

    • Applying Pestie is easier than mowing your lawn, and only takes 10 minutes.
    • It comes with everything you need to apply, even a custom-designed rechargeable electric sprayer.
    Example phrases
    • They send you everything you need in one box.
    • They include this really cool rechargable sprayer that makes applying super fun.
    • I never have to think about when to apply. It shows up on time for every treatment.

  • 4. Kid & pet friendly

    • All of Pestie’s products are kid and fur baby approved.
    • Due to EPA regulations, no pesticides are allowed to advertise themselves with the word "safe". Do not use the word 'safe.' Instead use "kid & pet friendly" or some variation of that.
    Example phrases
    • You don’t have to worry about applying it around your kids or pets.
    • It’s kid and pet approved.

  • 5. Customized treatments

    • Pestie's products are optimized to your exact location’s bugs and climate.
    • You’ll always get the most effective products delivered right at the perfect time.
    • The chemicals are rotated so bugs don’t build up tolerances.
    Example phrases
    • It’s customized to your specific bug problem.
    • It’s customized to your location and when you need to apply.
    • When you order, you select the bugs that you're seeing and they send you a customized solution to get rid of them.

  • 6. Apply carefully to help protect the environment

    • We love the bees! Together, we can reduce the negative impact of pesticides on the environment through proper appplication technique.
    • Pestie always sends the perfect amount of pesticide, so that you can't overapply.
    • Each shipment includes instructions on how to apply to minimize the effect on the environment and pollinators like honeybees.
    Example phrases
    • Minimize the risk to pollinators, while still enjoying a bug free home.
    • I want bugs to thrive in their ecosystem, just not in my home.

  • 7. Bug-free guarantee

    • Pestie has a 100% money-back satisfaction guarantee, so they’ll do whatever it takes to get rid of your bugs AND make you happy.
    Example phrases
    • They'll get rid of your bugs, or your money back.
    • Try it risk-free with their bug-free guarantee.

Mandatory Application Instructions

Please be aware that if these requirements are not met, you will be asked to re-shoot your content.

  • Wear PPE

    When applying the treatment please make sure you're wearing the gloves provided, long sleeves, long pants, and closed-toe shoes.

  • Assemble kit outside

    Fill your application bag with a hose or you can show it already filled with water. Do not pour pesticide in the sink. Follow the included instructions.

  • Extend sprayer & adjust nozzle

    Before spraying, pull the nozzle to fully extend the wand. Adjust the nozzle from mist to stream mode depending on where you're spraying. See graphic below.

  • Maintain good posture

    Maintain good posture while spraying. The sprayer is powerful, so there's no need to hunch while applying.

Graphic of various stream patterns for the Pestie sprayer nozzle

Things to Consider When Creating

Your top 3 goals

  1. Relatability: Why you need Pestie/how it has helped you.
  2. Effective Video Layout: Hook (eye-catching first 2 seconds of your video), demonstrating how Pestie works, and call to action
  3. Authenticity: Let your personality shine!

Examples for inspiration

Hooks

Process

Authenticity

Questions to spark creativity

  1. What bugs have you seen around your home?
  2. What bugs are you scared of?
  3. How do you feel when you see bugs in your home?
  4. What results did you see after applying Pestie products?